Daily Soaps and Fad Culture

Daily Soaps and Fad Culture

Recent Page 3 news: “Girls overcrowded Neeta Lulla’s Designer Outlet to buy Drashti Dhami’s Lehenga in Madhubala.”

With a cable connection and a television set, daily soaps are not just entertaining us, but also creating indelible imprints on our mind in terms of customs, traditions and clothing. In the current times, fashion is ruled by Balika Vadhu’s Anandi’s traditional Rajasthani Chaniya Choli.

Daily soaps have become an integral part of life of several women, the affect of it on the society is immense. With such a huge approach to the common mass, one cannot deny the affect of daily soaps on the fashion sense of the society.

The culture created by “Sarees worn by Tulsi” when Kyunki Saas Bhi Kabhi Bahu Thi was dominating small screen is unforgettable

  

Similarly the trend of “Drapes worn by Parvati” in Kahani Ghar Ghar Ki was inspiring every Indian Mother and Daughter.

 In an identical manner, “Kashish Suits” featured in Kahin To Hoga took off explosively and set a vogue amongst Girls especially teenagers who considered her a style icon. These fads are promoted by the media increased the obsession of people to pursue it; thus flourishing the business of clothing.

Uttaran – Rashmi Desai Sarees Collection is also being promoted.

One of the most famous currently telecasting daily soap Yeh Rishta Kya Kehlata Hai is also creating the same buzz in the market. The leading Character of the serial Akshara’s suit collecting is getting famous.

Fashion Fact: Multi color dresses were rare before soaps but the fan following of Hindi soaps willingly accepted and created a new craze. Current Stats show that the clothing in trend at small and big events is Multicoloured Anarkali Suits especially the one’s endorsed by Daily Soaps.

Loud Jewellery – Loud jewellery are back in trend, thanks to the affect of daily soap on the Indian fashion. Elaborate jewellery with intricate work and stone setting is what everyone has to offer.

Daily soaps are ruling the Indian fashion sense and fashion industry. It is not only affecting Indians in India but also Indians abroad and also the western crowd. In fact Indian jewelry and bright clothing has gained immense popularity worldwide as well.

The Festival of Colors

Holi is one of the traditional festivals of India, celebrated on ‘Fagun mah ki Ekadashi’ (the first day of the first month of Indian calendar). So the reason of the celebration is quite clear-holi is the celebration of the first day of a New Year.

We celebrate this festival in the hope of a better tomorrow, to forget all bad memories of last year and to welcome New Year with colourful ‘Gulaal’,

Due to the popularity of this festival, it has been used by media many times, to show Indian culture in movies, TV shows, to connect to the audience.

 

From the latest Movies:

 

 

Many Brands use this festival for promotions of their products like,

 

    

But Print Media is using the basics of this festival in the context of political commentary.

The elementary concepts of the festival which are used for celebrating are now being used for parody.  We are seeing society, using its own constructs. In the hands if the media culture becomes a tool of looking back at culture. The concept of colors is lifted out of the concept of Holi and made into a joke. Gulaal becomes daag.

 Colors can also get politicized. Election victories are celebrated with Gulal. The concept of new beginning is used by the politicians

 

And this is actually a good way of discussing the scenarios with light hearten jokes and accepting the ills of society. This tone of light hearten banter is perfectly in keeping with the mood of the festival as well.

 

‘Bura na mano holi hai’ was a harmless taunt while applying colors but here it is being use as a harmless yet noticeable taunt for political commentary.

Some times it is exact mirror of  our society.

Holi is influencing news channels in many ways, they make joke of it, and say 'bura na mano holi hai' conduct 'Kavi Summelon' , where poets criticize politicians through poems.

It has become a trend to know who's Holi was the best, the one organised by Mr. Rahul Gandhi or Mr. Lalu Prasad Yadav or M.r Lal Krishan Adwani.

The literal meaning of Holi is still same, but meaning of colors have been modified, some times its clear, some times its not.